3.2 buiding a business case

  Customer Relationship Management -

• Faith:  We believe that this system will serve all customers the same and have an  influence on why the customers want to come to our Cinema and not the others. You just have to take it on faith.
• Fear:  If this system is not working the proper way then we will go out of business at the worse point becasue our competition will take us over. So we need to stay on top or we are system-free and fall to our competitors. 
• Fact:   As our analysis shows, implementing the functional area information system will improve the work quality of our employees by 45%. The facts show that with this system the training and work production is of a higher value quality. Errors will be significantly reduced as the stats have shown. They have dropped from 60% down to 12%. So in the long run, the systems will pay for itself within the next year.