3.2 buiding a business case

  Customer Relationship Management -

• Faith:  We believe that this system will serve all customers the same and have an  influence on why the customers want to come to our Cinema and not the others. You just have to take it on faith.
• Fear:  If this system is not working the proper way then we will go out of business at the worse point becasue our competition will take us over. So we need to stay on top or we are system-free and fall to our competitors. 
• Fact:   As our analysis shows, implementing the functional area information system will improve the work quality of our employees by 45%. The facts show that with this system the training and work production is of a higher value quality. Errors will be significantly reduced as the stats have shown. They have dropped from 60% down to 12%. So in the long run, the systems will pay for itself within the next year.

3.1 Value Chain Analysis

All Data

TICKETS                                 EMPLOYEE                    MOST PURCHASED ITEM

• Ticket code                      Employee #                        item #
• child or adult                    sex                                     product name
• payment method              address                               payment method
• movie                              name                                   size
• date                                age
• time                                position
• cost

DATA                  INFORMATION              KNOWLEDGE               WISDOM

247831965             247-831-965                       Tickets                           ticket code
                                                                                                                 child or adult
                                                                                                                 payment method
                                                                                                                 movie, date and time
                                                                                                                 cost

12345                   12-345                                  Employee                       employee #
                                                                                                                 sex
                                                                                                                 address
                                                                                                                 name
                                                                                                                 age
                                                                                                                 position

678910             678-910                                  Most purchased item         item #
                                                                                                                 product name
                                                                                                                 payment method
                                                                                                                 size